Foxtel Channels
Overview
Foxtel’s channel websites had become fragmented, built on different platforms with inconsistent designs. This made publishing slow, updates inefficient, and the overall user experience uneven. To simplify operations and improve consistency, Foxtel decided to migrate all channels onto a single WordPress platform.
My Role
As one of three senior designers, I audited the existing sites, produced wireframes, and delivered high-fidelity designs. I collaborated with external developers during the build and created a style guide and templates to support future updates.
Foxtel Channels migrated successfully:
Beyond Re-Launch
After the migration, I continued to support the channels with creative content. This included designing headers, social media graphics, microsites, and interactive features such as games and quizzes. These helped keep the channels fresh and engaging.
Results
For Foxtel. Channel sites were consolidated into a single, scalable platform that reduced complexity and improved operational efficiency.
For Producers. Updates became simpler and faster, supported by reusable templates and clear design guidelines.
For Audiences. Visitors experienced a more consistent, user-friendly journey across all channel sites.