Stirdie Secure Messaging
Background
Stirdie is a secure messaging B2B SaaS platform that connects people with professional services. Built on blockchain verification, it ensures trust and prevents fraud. Ahead of its debut at the Digital Health Festival, the platform needed a brand and marketing presence that would quickly establish credibility with healthcare audiences and drive beta sign-ups.
Challenge
As a brand-new venture, Stirdie had only a logo and no broader identity. Entering a crowded tradeshow, the risk was clear: without a strong and consistent presence, Stirdie would struggle to capture attention, build trust, or stand apart from established players.
My Contribution
Brand Identity and Style Guide
I expanded the Stirdie identity, introducing a colour palette, typography, and hierarchy that gave the brand a clear voice and the flexibility to grow from tradeshow booth to product screens.
Tradeshow Motion Graphics
At the Digital Health Festival, the challenge was to stand out in a sea of noise. I designed animated visuals that pulled people in within seconds and made Stirdie’s value proposition instantly clear.
Web Design
I designed the Stirdie website to introduce the platform clearly and help healthcare audiences understand how the service works and where it fits into their existing workflows.
Supporting Collateral
The identity was extended across brochures, flyers, uniforms and event materials to create a consistent experience across every touchpoint.
Results
For Stirdie: Launched with a complete brand system, not just a logo, giving the team a strong foundation for future growth.
At the Festival: The booth stood out, the animations drew positive feedback, captured attention, and played a key role in driving beta sign-ups from a targeted healthcare audience.
For the Business: Stirdie left the event with credibility established, a professional identity, and momentum for its next stage of growth.