Stirdie
Background
Stirdie is a secure messaging SaaS platform that connects people with professional services. Built on blockchain verification, it ensures trust and prevents fraud. Ahead of its debut at the Digital Health Festival, the platform needed a brand and marketing presence that would quickly establish credibility with healthcare audiences and drive beta sign-ups.
Challenge
As a brand-new venture, Stirdie had only a logo and no broader identity. Entering a crowded tradeshow, the risk was clear: without a strong and consistent presence, Stirdie would struggle to capture attention, build trust, or stand apart from established players.
My Contribution
Brand Identity and Style Guide
When I started work on Stirdie, all it had was a logo. I expanded this into a full identity, introducing a colour palette, typography, and hierarchy that gave the brand a clear voice and the flexibility to grow from tradeshow booth to product screens.
Tradeshow Motion Graphics
At the Digital Health Festival, the challenge was to stand out in a sea of noise. I designed animated visuals that pulled people in within seconds and made Stirdie’s value proposition instantly clear.
Web Design & Animation
Healthcare professionals needed clarity, not jargon. I built a responsive website with animations that turned blockchain verification into something simple and approachable, while guiding visitors straight to beta sign-up.
Print & Merchandise
From brochures to business cards to embroidered uniforms, every touchpoint was considered. The goal was to make Stirdie feel credible and consistent, whether you met the brand at the booth, online, or in person.
Results
For Stirdie: Launched with a complete brand system, not just a logo, giving the team a strong foundation for future growth.
At the Festival: The booth stood out, the animations drew positive feedback, captured attention, and played a key role in driving beta sign-ups from a targeted healthcare audience.
For the Business: Stirdie left the event with credibility established, a professional identity, and momentum for its next stage of growth.