Honeysuckle Corporate Health
Overview
Honeysuckle Corporate Health brings together healthcare, mental health and employee support services in one platform.
Challenge
The service provides a broad range of healthcare and support options, with different access models depending on the employer.
The challenge was to make this complexity feel simple and approachable across multiple touchpoints, from sales and onboarding through to the digital platform itself.
My Contribution
Digital Product & UI
I worked on the Corporate Health MVP, designing key screens, navigation and service entry points. A key focus was making services easier to scan, understand and access.
Onboarding Packs
I designed employer and employee packs explaining how the service works, what is available and where to find support. Content and layouts were structured to make detailed information easier to navigate.
Email Comms
I designed onboarding and service communications to support employer and employees through key stages of the experience.
Web & Sales Communications
I also worked across landing pages, sales materials and supporting brand assets, helping create a consistent journey from pitch through to ongoing use of the service.
Results
The work helped create a clearer and more cohesive Corporate Health experience across product, sales and onboarding. The proposition received strong feedback and early interest, with employers signing on ahead of the official launch.