Notifyre
Overview
Notifyre is a secure messaging and digital communications platform that enables businesses to send fax and SMS with compliance and reliability. In a crowded SaaS market, the website needed to do more than act as a static brochure. It had to earn trust, guide users clearly, and drive conversions.
Challenge
As new features, campaigns and customer touchpoints were added, the visual experience had become increasingly fragmented. The challenge was to create a flexible system that could work across marketing and product without making a technical service feel overly complex.
My Contribution
Brand
I led design across brand, web and product, working closely with marketing, product and development teams.
This included evolving the visual identity, developing reusable design systems, redesigning key website experiences, creating campaign assets and improving the product UI.
Website Redesign
I redesigned the Notifyre website to simplify complex product information and create a clearer path through the service.
Reusable page components helped improve consistency and made it easier to scale new content over time.
Visual Language
I developed a flexible visual language for campaigns and content, combining photography, illustration and branded graphic elements.
Motion & Storytelling
I created motion and campaign assets to explain product features and support customer acquisition. The focus was on making technical information easier to understand.
Product Design
Alongside the marketing work, I worked on Notifyre’s web application and product experience to simplify complex tasks and to create a consistent experience between the product and the wider brand.
A stronger design system improved consistency and efficiency across teams, while the refreshed website and product experiences gave the brand a clearer, more contemporary presence.
The Results
