Notifyre
Overview
Notifyre is a secure messaging and digital communications platform that enables businesses to send fax and SMS with compliance and reliability. In a crowded SaaS market, the website needed to do more than act as a static brochure. It had to earn trust, guide users clearly, and drive conversions.
Challenge
The brand was inconsistent, the site could not scale with marketing needs, and customers found the journey unclear. With a shift from Wordpress to a headless CMS, there was an opportunity to rebuild the brand foundation and customer experience.
My Contribution
Brand Style Guide
The existing style guide focused only on logo use and basic colours. Partnering with the Marketing Manager, I expanded it into a full brand guide that defined voice, audience profiles, colour palette, typography, and hierarchy rules. This became a practical playbook the team could rely on for clear and consistent communication
Website Design System
To help marketing launch campaigns faster and more consistently, I built a scalable component library in Figma. Using atomic design principles and tailoring it for the headless CMS, I made each component responsive by default, enabling quick page creation without losing accessibility or readability.
Visual Language
To make complex product features easier to understand, I created a unified set of illustrations and graphics. These gave the campaigns a recognisable look and helped simplify technical concepts for a broader audience.
Motion & Storytelling
To quickly build trust and improve engagement, I designed an explainer video with the Marketing Manager. The video communicated Notifyre’s value in a clear and visual way, increasing time on page and supporting conversions.
Cross-Channel Assets
To strengthen brand recognition beyond digital, I carried the identity into brochures, business cards, and merchandise. I also extended it into the product interface with responsive layouts, a UI component library, and data visualisations that made information easier to navigate.
The Results
Business: Campaigns launched faster, updates became seamless, and the brand looked and felt unified across every channel.
Customers: Navigation was clearer, trust signals improved, and engagement and conversion rates increased significantly.
Team: The design system reduced rework, supported collaboration, and unified marketing and product under a single identity.